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SEM

paid advertising tools local marketers 2018
SEM
Jim Armstrong

The Most Underutilized Paid Advertising Tools Local Marketers Should be Using in 2018

In the last several months I have heard ‘modern search’ enter the marketing lexicon. Paid search has been around for 15 years, and while it’s

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Jim Armstrong January 25, 2018
PPC Beginners Single Ad Groups
SEM
Rachel Howe

PPC Hack for Beginners: Single Keyword Ad Groups

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. Quality Score is reported on a 1-10 scale

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Rachel Howe January 15, 2018
google shopping segmentation
SEM
Rachel Howe

Google Shopping Segmentation: Core Principles for Beginners

Google Shopping is simple, in theory. You upload your products with a data feed, sync your Google Merchant Center with your Adwords account and finally

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Rachel Howe December 23, 2017
Infographics
bitesizedmedia

[Infographic] 3 Ways Starbucks is Crushing It in Local Search (and you can too)

We recently wrote a blog post, “5 Ways Starbucks Is Crushing It in Local Search” and broke down the 3 main takeaways and turned it

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bitesizedmedia February 7, 2016
5 Ways Starbucks is Crushing It In Local Search
SEM
bitesizedmedia

5 Ways Starbucks is Crushing It in Local Search

I have to say, whenever I need to find a local Starbucks to meet up with someone, I can always find one nearby by doing

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bitesizedmedia January 31, 2016

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