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paid advertising tools local marketers 2018

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The Most Underutilized Paid Advertising Tools Local Marketers Should be Using in 2018

In the last several months I have heard ‘modern search’ enter the marketing lexicon. Paid search has been around for 15 years, and while it’s

Jim Armstrong January 25, 2018

SEM

PPC Hack for Beginners: Single Keyword Ad Groups

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. Quality Score is reported on a 1-10 scale

Rachel Howe January 15, 2018

SEM

Google Shopping Segmentation: Core Principles for Beginners

Google Shopping is simple, in theory. You upload your products with a data feed, sync your Google Merchant Center with your Adwords account and finally

Rachel Howe December 23, 2017

Infographics

[Infographic] 3 Ways Starbucks is Crushing It in Local Search (and you can too)

We recently wrote a blog post, “5 Ways Starbucks Is Crushing It in Local Search” and broke down the 3 main takeaways and turned it

bitesizedmedia February 7, 2016

SEM

5 Ways Starbucks is Crushing It in Local Search

I have to say, whenever I need to find a local Starbucks to meet up with someone, I can always find one nearby by doing

bitesizedmedia January 31, 2016

SEM

The Most Underutilized Paid Advertising Tools Local Marketers Should be Using in 2018

PPC Hack for Beginners: Single Keyword Ad Groups

Google Shopping Segmentation: Core Principles for Beginners

[Infographic] 3 Ways Starbucks is Crushing It in Local Search (and you can too)

5 Ways Starbucks is Crushing It in Local Search

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