In the last several months I have heard ‘modern search’ enter the marketing lexicon. Paid search has been around for 15 years, and while it’s
Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. Quality Score is reported on a 1-10 scale
Google Shopping is simple, in theory. You upload your products with a data feed, sync your Google Merchant Center with your Adwords account and finally
We recently wrote a blog post, “5 Ways Starbucks Is Crushing It in Local Search” and broke down the 3 main takeaways and turned it
I have to say, whenever I need to find a local Starbucks to meet up with someone, I can always find one nearby by doing
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