BEING PRESENT DURING MICRO-MOMENTS
Micro-moments are the small windows of time that you as a marketer have to reach your customer through mobile devices. These opportunities present themselves on a daily basis. Whether its through a smartphone or tablet, these moments are plenty, but critical for your business to be relevant.
91% of smartphone users turn to their phones for ideas during the middle of their task according to Google. To add to that, 51% of phone users discovered a new company or product when searching on their smartphone.
60% of online users say that thanks to online research, they make purchase decisions more quickly now than they did a few years ago. – Think With Google Micro-Moments Guide