Micro-moments are the small windows of time that you as a marketer have to reach your customer through mobile devices. These opportunities present themselves on a daily basis. Whether its through a smartphone or tablet, these moments are plenty, but critical for your business to be relevant.
What Are Micro-Moments?
Reach your customer through every touchpoint
Being Present During Micro-Moments
91% of smartphone users turn to their phones for ideas during the middle of their task according to Google. To add to that, 51% of phone users discovered a new company or product when searching on their smartphone.
[Tweet “51% of phone users discovered a new company or product when searching on their smartphone. – Think With Google Micro-Moments Guide”]
60% of online users say that thanks to online research, they make purchase decisions more quickly now than they did a few years ago. – Think With Google Micro-Moments Guide
[Tweet “60% of online users say that thanks to online research, they make purchase decisions more quickly now than they did a few years ago. – Think With Google Micro-Moments Guide”]
What does it take to win during these micro-moments?
Be Present
Be Relevant
Be Engaging
Create Value When No One Else Is
How do you stack up? Complete the form below to recieve a grade on our micro-moments scorecard.
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