What problem was Performance Chiropractic Clinic looking to solve?

  • Wanted a way to get more of their ideal patients (student athletes, recreational athletes)
  • Wanted help with making website updates (not tech savvy, bad past experiences, wanted to free up their time)
  • Wanted to take some time off of their plate spent marketing their practice on social media
  • Wanted to improve and build upon their brand

How did our services help them solve that problem?

  • Wanted a way to get more of their ideal patients & to take some time off of their plate spent marketing their practice on social media:
    • We worked to understand who their target audience was and started to reflect that in their website copy, meta tags and throughout all of our marketing efforts
    • We’ve also helped with a multitude of things over the past year:
      • Google My Business enhancements
      • Local directory listing clean up & distribution
      • Marketing  via social media: Instagram, Facebook & LinkedIn
      • Email marketing
      • Blog post creation & posting
      • Google My Business and Healthgrades review generation
      • Google Ads setup & management
      • Set up a supplement shop on their website
  • Wanted help with making website updates
    • Made site https
    • Set up Google Analytics/Tag Manager so they can see who is visiting their site
    • Installed Hotjar to understand how to improve the quality of their site & NPS promotion
    • Installed Google Optimize to add COVID messaging and perform A/B tests for landing pages to improve purchases of NPS & contact submissions
    • Created numerous pages on their site for new patients to understand Dr. Maddy’s value proposition and offerings:
  • Wanted to improve and build upon their brand
    • Went through branding exercise and set up brand kit in Canva
    • Updated imagery and colors on their website
    • Updated their logo for ten year anniversary
    • Set up a Youtube channel to expand reach with educational videos
    • Helped them send more frequent emails, publish more blog posts, and more frequent posting on social media with branded content aimed at their target customers
  • Wanted a way for patients to purchase giftcards online

What were the results?

  • Dr. Maddy now consistently generates new patients every month online
  • Has freed up a ton of Dr. Maddy’s time to focus on other aspects of her business and providing the best patient care
  • They’re very happy with the work we have done/do!