In the last several months I have heard 'modern search' enter the marketing lexicon. Paid search has been around for 15 years, and while it's one of the oldest digital media tactics around, the practice has undergone massive changes in the last 12-18 months. New...
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords’ “Status” column. The higher quality score...
Google Shopping is simple, in theory. You upload your products with a data feed, sync your Google Merchant Center with your Adwords account and finally set-up a Google Shopping campaign in Adwords to get your product images to populate on Google Search. If you want to...
The Importance of Optimizing Your Online Listings in the Holiday Season Are you looking to increase your holiday sales? We are currently in the holiday season, which is arguably the most crucial season for small businesses. This is especially true in the last few days before...
In today’s tech-driven society, we all use the internet to make our lives more convenient. Every day, people use their smart phones and technology to get driving directions, look up the news and even to go shopping. Before the educated consumer makes a purchase decision, many...
