This is a guest post from Adam Guild at Placepull.
Imagine a social media channel that could make or break your restaurant.
A place that could completely decide the future of your business.
As you may know, there’s no need to imagine. I’m referring to Instagram.
The platform that 37% of users search before deciding on a restaurant.
Read below to discover the 7 reasons why Instagram is the best social platform for restaurants.
1: Because geotags lead to more local discovery.
Those cool things you can use to tag your post locations… they’re called geotags.
They work by posting your restaurant posts to special categories on Instagram which people near your restaurant browse when they’re looking for something to do locally. Seriously.
And you can leverage them to get new customers. How?
To best use geotags to your advantage, post a minimum of 3 times per week on your Instagram account and alternative between geotagging your restaurant directly and your city.
This technique will work by “sticking” your post to the top categories that people local to you browse and getting them to find it when they’re looking for something to do.
And that’s what your restaurant’s primary value proposition is, anyway. You’re in the business of selling amazing experiences, not food.
But this strategy relies on your content being great. So make sure your content is amazing to maximize your results with this technique.
2: Because the explore page allows you to be exposed to your customers’ friends.
Just like geotags, the explore page works the same way but uses hashtags to classify posts into one category or another.
The challenge with hashtags, though, is that they’re global in nature. People could be browsing the #food tag from Australia just as they could be browsing it from across the street from your restaurant.
Unless you choose hashtags which are specific to your location and which are highly likely to be frequented by interested locals. Hashtags like your street name, your city name, your zip code, and nicknames of your city.
For example: #sunsetblvd #westhollywood #90069 #weho
Hashtags like these could work great for your restaurant for the simple reason that they target the people who are most likely to buy for you: because they’re local and looking for something to do.
3: Because it’s a highly visual platform which allows you to showcase your delicious menu and beautiful atmosphere.
Instagram is beautiful. There’s no doubt about it.
And, by owning a restaurant, you have a secret Instagram post goldmine without even knowing it. Because your experience is also beautiful in many ways.
You have pictures of delicious food, local ambience, happy customers, and your friendly team to share. Pictures that, if positioned correctly, could be visually beautiful and help you increase your revenue through Instagram.
And the content that performs best is content that is visually attracting. Stunning. Compelling.
People visit Instagram primarily to engage with their friends. So that means that the content you post and use should be visually gorgeous AND stunning.
Your goal on Instagram is to interrupt the user from their social interactions and to get them to crave the awesome experience and food that you offer.
There’s no better way to do that than by sharing stunning pictures which reflect your experience.
4: Because the profile features allow you to call the user to action and convert them in an organic way.
Instagram profiles are amazing for you because they offer full customizability on the things that matter.
You get to choose which p